The Easiest Way to Build Credibility

Credibility is the most important thing to have to grow any business. Having credibility makes you trustworthy and trust gains loyalty. So how do you build yours? The easiest way is to keep your promises. Do whatever it is you said you'll do. Deliver what you promised. Arrive on the time you said you'll be there. Don't be that person who casually throws out promises only to break them and utter a new set of promises soon after.

Realtors, How Are You Marketing Your Self?

It's not surprising to see realtors have websites and social media presence these days. The world has gone digital and people go online to find things. So yes, it's only smart for you to have presence online. But the more important question is what are you focusing on? For most, it's being found. So you spend thousands of dollars every month on Google, an SEO expert, and other online experts promising you of "getting found". You get more leads as a result and that's a reason to be happy. But the thing that you may be forgetting is that the many other realtors like you who are online and paying to get found are also getting more leads. So what does this mean for you and your competition? You

Something for Realtors to Think About

A home is not about floor areas, wooden floors, green lawns, spacious kitchen, or beautiful decor. It's about dinner with loved ones, kids playing in the lawn, a lazy summer afternoon, a breezy romantic evening, a quiet cup of coffee in the morning. Think about this when you're selling a home.

Every Home Has a Story So Why Aren't You Telling It?

When you look at homes listed for sale, you usually read texts such as: "Spilling with elegance, newly renovated, very unique property. This beautiful residence is set amidst lush gardens (about 800 sqm), a stone's throw away from schools and parks..." And it goes on with beautiful words describing each part of the house. You get the picture. You rarely find one that tells a story, and from the perspective of the current owner selling the home. What if you do that instead? What if you ask the homeowner to pen a love letter to prospective homebuyers? What if your home listing reads like this? For more than 4 decades, this has been my parents' home. The first 18 years of my life, it was my hom

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